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Mercury rising as Cboe shutters Trade Alert

Trade Alert is the latest business arm to be shut down by Cboe, but a former staffer has set up Mercury Alerts to replace it.

Asia e-trading
Credit: Risk.net montage

As Cboe Global Markets officially shuts down Trade Alert, the order flow management software and unusual-trade alert solution it acquired in 2020, a new vendor, Mercury Alerts, is scrambling to fill its shoes.

Mercury Alerts was founded at the start of October by Harmeet Goindi, the former chief data officer of Trade Alert and co-founder of WhatsTrading.com, a retail-focused version of the same platform. Goindi was as a senior director at Cboe until 2024 following the acquisition.

Mercury offers a

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