The ability to dig into non-traditional sources of data has opened up a world of possibilities for investment firms. This has led to a flood of start-ups entering the market, offering specialized datasets, whether in the form of geolocation data, satellite images, climate content, auto sales, credit card usage—and much, much, much, much more. The domino effect of this is that the largest, more traditional data providers have had to figure out how best to package these start-ups into their own