Ex-Goldman Exec and Crux Founder Creates Alt Data Strategy Firm

Max Bowie
@MaxBowie
16 Sep 2019

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Elizabeth Pritchard has left her role as head of go-to-market and co-founder at data processing startup Crux Informatics to start her own alternative data strategy advisory firm, White Rock Data Solutions.

White Rock will help financial firms and vendors prepare potential alternative datasets for consumption by investors. It will also offer a mix of services and technology solutions, including productized go-to-market solutions that firms can license.

These solutions aim to bring structure to

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