Bloomberg rolls out integrated alt data for Terminal users
The initial launch includes consumer spend and foot traffic geolocation data—pre-integrated with all the other data on the Bloomberg Terminal.
Bloomberg has made alternative data on consumer spending from its 2020 acquisition of alternative data provider Second Measure and geolocation data from Placer.ai available in its Bloomberg Professional Terminal. The aim is to give Terminal users early insights into company performance based on alternative data as an integrated part of their research workflows.
Available by typing ALTD on a Bloomberg Terminal, or as an integrated element within a user’s Launchpad screen, the initial data
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