Google-Greenwich: Financial firms agree on cloud's ubiquity, but vary widely on use cases

New research highlights predicted growth areas for cloud computing—and the tools it enables, such as AI and machine learning—in the capital markets. Spoiler alert: Google says cloud is becoming as ubiquitous as the search giant itself.

Capital markets firms are increasing their use of cloud computing at an ever-accelerating rate, with the industry planning to consume and deliver more services via the cloud over the next 12 months, according to a survey conducted by Google and research firm Coalition Greenwich. However, how and where buy-side and sell-side firms are using the cloud differs significantly.

For example, while 90% of the buy side is consuming cloud-deployed data in some way, only 67% of sell-side firms currently

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