IBM bets big on generative AI

Although Q2 revenue was flat year-on-year, it was buoyed by IBM’s hybrid cloud and AI strategy. The tech giant will build up its AI capabilities similarly to how it’s dealt with Red Hat OpenShift.

Credit: Ole_CNX

IBM is going all in on generative AI with recent efforts and investments in the space, including an enterprise AI and data platform and a new Center of Excellence. 

During the company’s Q2 earnings call on July 19, chairman and CEO Arvind Krishna stressed that IBM’s focus is on enterprise AI to solve business problems. He added that AI is being “infused” into IBM’s software products and that the company is currently building products to address specific enterprise use-cases. 

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