Broadridge CEO: ‘We intend to be a leader in AI’

In 2023, Broadridge became one of the first capital markets-focused companies to roll out a GPT-powered tool. Now it is looking across use cases and foundational models to determine where to plant its flag next.

No technology has captivated the capital markets in the last year more than generative AI and large language models (LLMs). Some have seized on the moment cautiously. Others, like fintech provider Broadridge, sought to plant their flags early.

Broadridge CEO Tim Gokey tells WatersTechnology how he set the company’s tone on AI: “What we have said is we intend to be a leader in AI in our space, and that means we’re not going to hire PhDs to create the next large language model. Within the pretty

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