So long, Sseoms: Vendors vie to onboard Bloomberg clients ahead of April sunset

Sseoms competitors are stepping into the breach left by Bloomberg’s move to sunset the sell-side focused suite of services. This could be a chance for a new premier provider to snap up some business, while leaving others to reevaluate their standing in the space.

It was 2019, and Rajiv Kedia felt as if the stars were aligning.

The principal and associate founder and global head of sell-side technology at US-based FlexTrade Systems, a provider of multi-asset execution (EMS) and order management systems (OMSs), had ambitions to expand the business globally, having just appointed two new London-based heads of sell-side OMS business development for Europe, the Middle East, and Africa (Emea).

At the same time, coincidentally, Ion Group acquired sell-side

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