Datastream Rolls Out GUI To Replace Text-Based Screen

DISPLAY & ANALYTICS

LONDON--Primark's Datastream/ICV subsidiary is replacing the text-based screen it has been using with a Windows graphical user interface, called Advance.

"The market wanted us to provide full functionality by putting something like this out," says senior product manager Julian Rickards. "If you ask users of the old screen what they thought of Datastream, they would typically reply that it's difficult to use and expensive." The difficulty users had with memorizing Data stream's codes and manip

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