How Exchanges Can Maximize Market Data

INSIDE MARKET DATA EXCHANGES SPECIAL REPORT

To best leverage market data assets, exchanges should think broadly about their market potential. By Laura Perdue, vice-president of marketing and communications, Cicada Corp.

Over the years, many have predicted that total commoditization of market data was inevitable, and that it would occur to the extent that the value—and asking price—would be zero. Well, as it turns out, reports of market data's death as an income generator for exchanges "have been greatly exaggerated" (thank you, Mr. Twa

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