On the Record: FirstRain CEO Penny Herscher, Web Data’s Rainmaker

FirstRain chief executive Penny Herscher

In the 11 years since FirstRain’s inception, sourcing actionable business intelligence from the web, the amount of content on the internet has multiplied exponentially, making it a far richer source of information. At the same time, financial firms’ appetite for new analytics has the industry turning to new data sources. FirstRain chief executive Penny Herscher looks back on the company’s achievements so far and forward to the future

IMD: Since FirstRain was founded in 2000, the marketplace has

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