Nasdaq Bows Non-Pro Discount

On Jan. 1, Nasdaq OMX began offering an optional non-professional pricing program that provides broker-dealers with discounted rates for depth-of-book market data from its Nasdaq Level 2, TotalView and OpenView feeds, when the data is used for the purpose of supporting trading activity of long-term investors that generally consume Nasdaq market data in a non-professional capacity.

Brokers can also qualify for enhanced rebates in return for those long-term investors providing liquidity. Fi

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