SIFMA 2009: Think Small

Many exhibitors focused on incremental improvements to their products rather than trying to make a huge splash, choosing to focus on consolidating their position, reducing latency, reducing the hardware footprint required to support their technologies and finding ways to grow in a shrinking market.

Perhaps the most noticeable change at this year's show was the absence of Thomson Reuters. Although the vendor-like SunGard, which also chose not to exhibit this year-held an off-site event, many atten

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