Many software vendors focus on data management. And not all of them operate in the capital markets arena. For some, pharmaceuticals and retail have been the main focus areas. But this is now changing. The traditional EDM vendors, built for the financial industry, have recently faced growing competition from new entrants into the capital markets area.

And the two types of firms are not even speaking the same language. Enterprise data management (EDM) is not a term typically used outside the financ

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