Is KYP the New KYC?

If you Google KYP, it might seem like KYP stands for Kashmir Youth Project. But this is not what Mike Atkin at the EDM Council referred to when he listed KYP in What's In for 2009. What's in is Know Your Product. It is in to take KYC - Know Your Client - one step further and include the missing element, linking comprehensive and well-managed products data with client data.

The credit crisis has not only highlighted that firms need better quality counterparty data, but also that there is an immine

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