APFIC 2010 Keynote: Use Partners to Balance Cost, Innovation

Don Madura, Citigroup

Firms should pursue “true partnerships” that generate competitive advantage, rather than cost-control efforts—which should become an ongoing part of corporate culture instead of one-off projects—if they are to achieve innovation in depressed but competitive market conditions, said Don Madura, global head of real-time market data at Citigroup, who delivered the opening keynote at last week’s event.

“Operational efficiency is an ongoing and integral part of our culture… but we have a constant need

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