Thasos Completes ‘Streams’ Lineup of Mobile Location Data
The vendor sources and aggregates signals from mobile devices to draw conclusions about shopper movements and employee numbers.
Carrying your mobile phone in a shopping mall or retail store--whether you're a shopper or employee--contributes to aggregate foot traffic figures.
The Streams are broadly segmented collections of ticker-by-ticker data for metrics that can be measured based on the presence and movement of people in or to certain locations. Thasos launched its Consumer Streams service in March, which covers 150 companies, and monitors foot traffic in retail stores and restaurants, for example. Shortly thereafter the vendor launched its Non-Consumer Streams, covering 200 companies, and providing figures for the number of people employed—and hours worked—in
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