What We Talk About When We Talk About Data

As data strategy and business strategy become intrinsically linked, chief data officers are turning to creative communication to ensure companies understand the importance of data.

jamie hyman

In the context of a discussion about how data strategy has to connect to business strategy, Chris Bannocks, chief data officer at ING, announced, “I like to use simple analogies!” and plucked a bottle of water from the table in front of him. Bannocks launched into a metaphor comparing his company’s data to the bottle of water. He covered quality—water has to be clean or the drinker will get sick; he covered use—it’s not enough to simply possess the bottle of water, as you must drink it to get

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected] or view our subscription options here: http://subscriptions.waterstechnology.com/subscribe

You are currently unable to copy this content. Please contact [email protected] to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have a WatersTechnology account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here: