What We Talk About When We Talk About Data

As data strategy and business strategy become intrinsically linked, chief data officers are turning to creative communication to ensure companies understand the importance of data.

jamie hyman

In the context of a discussion about how data strategy has to connect to business strategy, Chris Bannocks, chief data officer at ING, announced, “I like to use simple analogies!” and plucked a bottle of water from the table in front of him. Bannocks launched into a metaphor comparing his company’s data to the bottle of water. He covered quality—water has to be clean or the drinker will get sick; he covered use—it’s not enough to simply possess the bottle of water, as you must drink it to get th

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