I.D.E.A. Branches Out Beyond Reuters; Adds Bridge, Telerate
VENDOR STRATEGIES
Breaking with its long-standing tradition of distributing its service exclusively over Reuters, analytical commentary provider I.D.E.A. is branching out to offer its service via other vendors. The service will be launched on Dow Jones Telerate by early next year, and is now available via Bridge as well. Until this year, Reuters had been the only third-party distributor of Idea's service since 1989, when the service was launched.
The move to other vendors--in particular, to Telerate--appears to
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