Teknekron's Marketing Tactics Ruffle Some Industry Feathers

Since Teknekron Software Systems Inc. was bought by Reuters a year ago, the subsidiary's advertising and promotional strategy has undergone something of a change. As expected, Teknekron appears to be attempting to depict itself in a new light -- as a company selling to a wider marketplace than financial trading rooms. But that strategy -- which includes quoting high-ranking officials in the financial services community in the hopes of building its reputation outside the community -- has ruffled