On Form PF: Call Me, Maybe?

If you think the current raft of regulations in the financial markets are jumbled and eclectic, you should see my taste in music.

Some of my favorite bands/singers are, in no particular order: System of a Down, Johnny Cash, Fiona Apple, Bon Jovi, Nine Inch Nails, Oscar Peterson, Garth Brooks, Credence Clearwater Revival, Iron Maiden and the Boss himself, Bruce Springsteen. What I listen to truly depends on my mood at a particular moment in time.

But whatever mood I'm in, a guilty pleasure is listening to the Top 40 pop hits station. I blame this on one of my best friends, who on road trips would always tune the radio to Rihanna, Katy Perry or Britney Spears (I didn't have much say in the matter, and I'm pretty sure that my penchant for teen pop music is some sort of Stockholm syndrome side effect).

So, while I'm not particularly proud to admit it, you won't be surprised to learn that I really like Carly Rae Jepsen's song "Call Me Maybe." (If you've never heard it, then do yourself a favor and DON'T click on this link.)

Aside from its catchy tune, the song really works because we've all been there and can all relate to it: Waiting and wishing for the phone to ring, and for it to be the girl/guy that you're pining for on the other end, or─in my case─a hedge fund compliance officer who has just submitted their first Form PF filing on August 29, which was the deadline for large advisors with regulatory assets under management of $5 billion or more.

And if the object of my affection seems even stranger than my taste in music, let me explain: I'm working on a feature looking at this first deadline for filing, and I want to know what the greatest challenges were and what smaller and mid-sized firms─which will begin filing in December─can learn from this first wave of submissions.

I've already spoken with numerous vendors and consultancies, but I'm still waiting for that call that makes me swoon: In particular, I'd like to hear from you hedge funds out there. Even if it's off-the-record, I'd be interested to hear about your experience.

Hey, I've never met you, and this is crazy; but here's my number (646-490-3973)─so call me, maybe?

(Or you can just shoot me an email: anthony.malakian@incisivemedia.com.)