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Liquid Takes the Covers off New Cloud Offering

A single cloud floating in a clear blue sky
LiquidFIRM is delivered via a SaaS-model

The platform, which already has two early, live clients, is designed to allow hedge fund platforms, prime brokers, clearing firms and fund administrators supporting hedge funds in the sub-$1 billion AUM market to actively monitor pre- and post-trade risk in real time, across multiple accounts and strategies.

While the solution can scale-up as a hedge fund potentially grows to be larger than $1 billion under management, Liquid is looking to differentiate itself by specializing for smaller hedge funds that have either just launched, are relatively new (12 to 18 months after launch) or that are two-years-or-older and are looking to aggressively grow, says Robert O'Boyle, director of sales and marketing at Liquid.

O'Boyle's colleague, Branden Jones, global head of marketing, adds that their clients are looking for an institutional-grade solution to manage risk while providing detailed, granular reports for trade execution.

"They're looking for active monitoring, at the trade level," Jones says. "When the managers are executing trades, they want to see the impact on performance for different pre-trade compliance rules that they setup in an environment that allows them to stop the trade before it hits the market. That's one of the reasons that we launched LiquidFIRM."

LiquidFIRM gives a macro look at total market exposure with the ability to drill down by client, asset class or issue level, while delivering post-trade risk analyses and reporting. It can monitor P&L, performance, stress, shocks and liquidity, as well.

The value of the product is that we are the hedge fund's data custodian; this is a big data play. - Robert O'Boyle, Liquid

Data Play
O'Boyle notes that while there are many vendor solutions in the market that can do pieces of these functions, LiquidFIRM is a singular platform run on a true cloud using Equinix's platform, delivered via a SaaS model. Basically, through a single database structure, the manager gets execution, analysis, order management, portfolio creation and management, and risk analytics and reporting.

"The challenge for them in the billion-and-below [space] is that they have multiple products pieced together. Those products are only as efficient and scalable as the individual pieces, and then the layer on top needs the integration," O'Boyle says. "With LiquidFIRM, the resources and support required for a growing hedge fund are available in one place. If you strip away the marketing buzz and the sales buzz, the value of the product is that we are the hedge fund's data custodian; this is a big data play. The value of next-generation technology and new database structures is that you can store massive amounts of information and parse and analyze that data in ways that you couldn't five years ago."

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