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Reddit fills gaping maw left by Twitter in alt data market

The IMD Wrap: In 2021, Reddit was thrust into the spotlight when day traders used the site to squeeze hedge funds. Now, for Intercontinental Exchange, it is the new it-girl of alternative data.

Reddit app

I will admit I spend far too much time online, and my doomscrolling mediums of choice include X, Instagram, and Reddit. While I’ve been using the first two for well over a decade, I’m newer to Reddit. 

If you somehow don’t know what Reddit is, here are the SparkNotes. The site was created in 2005 to serve as “the front page” of the internet by Alexis Ohanian and Steve Huffman, then roommates at the University of Virginia. It was essentially a digital bulletin board, and the story goes that the

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