SunGard unveils Asset Arena on the shores of Lake Como

The term 'launch' however is a bit of a misnomer in the sense that this exercise is more about reorganising and re-branding SunGard's existing product line-up than launching new offerings, as Doug Morgan, president of SunGard's investment systems, institutional asset management and securities servicing group, explains. "Asset Arena becomes the umbrella brand for all our products and services in the institutional asset management industry, including existing solutions like InvestOne, GP3

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