At the Vanguard of Web 2.0

COVER STORY

Technology is critical to Vanguard, says CTO Carol Dow, especially since the mutual fund giant started out as a virtual company in 1975, without the hundreds of branch offices that other financial firms built, and now might wish they hadn't.

The company is mutually owned by its customers-they are its shareholders-and has a corporate culture that drives technology to the forefront to reduce costs, provide the biggest possible return and increase customer satisfaction, says Dow, who has spent 20 of

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