Deutsche Tackles Enterprise CRM

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After spending nearly three years standardizing data, Deutsche Bank is rolling out a massive new database that draws a link between customer service and revenue.

Can customer relationship management be tied to profitability? Deutsche Bank thinks it can. Last fall, after nearly three years of preparation, the firm rolled out a newly integrated CRM and MIS system that ties the bank's CRM and P&L data together. By linking the two, Deutsche Bank says it's giving its employees the ability to analyze

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Waters Wrap: The tough climb for startups

Anthony speaks with two seasoned technologists to better understand why startups have such a tough time getting banks and asset managers to sign on the dotted line.

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