Why Sailors Rule the Waves

The letters R, O, and, I, when used together, can be the three most powerful letters in our business alphabet. A business case that clearly articulates a 'Return on Investment' is our benchmark for sanity and a prerequisite for anyone crazy enough to challenge business-as-usual. As an industry we've learned how to demand a business case and ROI for bringing in new systems, but we've often overlooked the importance of calculating the business case for doing nothing.

To illustrate the point

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