HSBC's Serenita: "Data Management Business Cases Need to Be Based on Fixing Pain Points"

peter-serenita

The best way to secure support for data management programs is to identify business pain points and mobilize the company to deal with them, says New York-based Peter Serenita, global head of GBM data management, HSBC, in an exclusive interview with Inside Reference Data.

Data management challenges and project drivers may vary between different companies, so to get funding for strategic initiatives, it is essential to understand the problems the businesses need to fix. “If you can find the real

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