Standardizing Company Names

What's in a name?


When Shakespeare’s Juliet uttered the immortal line “what’s in a name?” it was clear she had not grasped the intricacies of good data management in the financial services sector.

The mantra is simple—a single company ought to be known by a single company name.

This is straightforward in theory, but in practice, databases containing company names are riddled with inconsistencies.

Human error is an obvious contributing factor. Omissions of apostrophes and accents, the misspelling of words, local

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