There is much hoopla right now about how the Internet can help banks and other institutional trading firms reach their corporate customers. Over the years, we've written reams about the automation of wholesale markets. Reuters Dealing, EBS, Cantor Fitzgerald: these are all names that have pioneered electronic trading in the foreign exchange and capital markets.

But reaching corporates electronically seems to have taken over in terms of interest, both from financial services firms and the vendors

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