To the Web and the Markets, Be True

Michael Shashoua, Sell-Side Technology

The value of engaging and conversing using social media and social communications outlets like Facebook and Twitter was a common thread at sibling publication Search Engine Strategies’ (SES’) conference in New York this week. Believe it or not, being ethical can be a positive when deploying and leveraging these social media, as SES speakers and panelists made clear in their remarks.

Harry Gold, CEO of digital marketing firm Overdrive Interactive, emphasized the value of being a “real”

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