On Democracy and Alt Data's Democratization: Preparing For the US Election

Advancements in modeling and the rise of alt data have made the process of prepping for the US presidential election more complex, but hopefully more accurate.

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In hindsight, it seems easy now to dissect all the ways in which key election polls were wrong in the lead up to the US presidential race between Donald Trump and Hillary Clinton in 2016. Hindsight is 20/20, though, and this year’s election has only been further complicated due to the pandemic. As Tuesday, November 3, rapidly approaches, data providers and their clients are arming themselves with more sources of information and—hopefully—better forecasting models.

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