Dresdner RCM London Combines CRM and E-Commerce, Looks to STP
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LONDON--As head of investment operations and IT for Dresdner RCM (DRCM), Nigel Warner is leading the newly combined customer relationship management and e-commerce strategies. He is also heading the firm’s STP efforts.
Warner says DRCM combined CRM and e-commerce because the two are so closely related: "At the end of the day, we’re talking about clients, how we connect to them and what we know about them." Dave Reynolds, director of information technology, is now heading up the efforts as
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