Fear and Loathing IT

TRADING TECHNOLOGY

At a major sell-side investment firm, traders who are wary of new technology fall into three categories: the afraid, the skeptics and the dinosaurs. Just ask David R. As managing director, global head of digital markets at the firm, he has had his share of dealing with all three types.

"The fear factor guys hate change. They say 'we've always done it this way and we like it this way.' Then we have the skeptics who don't believe it will ever work. We have to get their peers and clients to talk to

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