Romancing the Buy Side
IT SQUAWKBOX
For starters, the petulant beauty known as the buy side is as capricious as she is cunning, much to the chagrin of the doting, princely sell side (think Fabio in tights). While the sell side reaches out with technology and other goodies, the bounteous buy side picks and chooses who will have her love and her liquidity. Baubles are not enough for her—she wants perfect algorithms, perfect executions, perfect interbank rates and any IT freebies she can grab (think TV’s Starr Jones at a trough). It
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