Trade Alert Adds Color to Trade IMs
The vendor rolled out the new component, dubbed OptionAlert Secure Content Partnership, last Tuesday, Aug. 5.
"Traders at broker-dealers and floor brokers can create color flows commentary, and can use our system as a distribution mechanism to selected clients with whom they already have-or want to have-a relationship with," says Henry Schwartz, president of Trade Alert.
With 600 users across 130 client firms, Schwartz says floor brokers who are already broadcasting "shows"-indications of interest
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