Bloomberg Pushes Trade Order Software To Large Buy-Side Clients
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NEW YORK--Bloomberg is stepping up its presence in equity trading with a complete overhaul to the equity functions of its Portfolio Trading System. If the scale of the upgrade and the number of employees devoted to the effort are any guide, Bloomberg is seeking a presence in equity trading comparable to the one it has long held in fixed income.
The Portfolio Trading System has had equity functions for years, but buy-side firms have tended to use it primarily as a fixed-income system. Although the
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