Buy-In or Sell Out?
Data Sponsors
Reference data has made great strides in recent years in terms of raising its profile within the industry and highlighting the importance of effective data management strategies. But getting projects approved and executed by senior management remains a difficult task for many.
"Reference data and enterprise data management projects now have more air cover than ever before [as a result of] the EDM Council and general market awareness, but they still require significant effort to get true buy-in,"
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