Financial Apps Highlight Imagine's New IFP

Cloud-based portfolio and risk management solutions provider Imagine Software has announced it has brought online the Imagine Financial Platform (IFP) and Imagine Marketplace, which together will allow investment management firms to create, distribute, and buy applications, or apps, fulfilling an array of business and compliance needs ranging from a simple pricing calculator to a comprehensive margining system.

The platform, which will use Imagine's analytics and data to cut app implementation times to days rather than months, will allow firms to build apps with customized capabilities, as well as access ready-made applications built by Imagine's partners on the Marketplace.

"By opening our portfolio and risk management system in this way, we are enabling a broad audience of users and developers to access the powerful analytics and data of an industrial strength solution," says Steven Harrison, president and COO at Imagine Software.

Imagine says early users of IFP include New York-based Meru Capital and Nine Masts Capital, a relative-value arbitrage hedge fund in Hong Kong.

"With this new platform we can quickly achieve capabilities that are specific to our firm, such as the trade turnover app that we have added to our risk model. Additionally, we are using the Hong Kong short position app which greatly streamlines our reporting process. We look forward to increased efficiencies in our operations through other Imagine Apps," says Elaine Davis, COO of Nine Masts.