Traders are always on the lookout for something new that will give them an edge. Over the last decade, speed and latency played a big role in satisfying this demand: who could get data the fastest, and be first to respond to it? Now, as the latency arms race nears its end-game, limited by physics and the expense of chasing nanoseconds, traders are looking elsewhere, and asking whether instead of simply being the first to see the same data as everybody else, they can find new and predictive