Banks Consolidating Screen Real Estate on Their Platforms, Says Waters USA Panel
Credit Suisse recently merged its prime and single-dealer portals, in part to condense that screen real estate. Similar technology underpinned both systems, and the bank wanted all of its customers to be "as prime as possible" anyway.
"It's all about keeping users engaged, keeping them on your platform," said Credit Suisse director Joe Wood at a Waters USA panel. "In some cases it's going to be a proposition where there are additional services they can only get through the platform. In other
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