Trade Alert Adds to IM Holdings Data

New York-based Trade Alert, which provides options trade data via instant messaging is expanding the holdings data that it sources from WhaleWisdom.com, a portal that collects and parses 13F holdings filings to determine which funds are buying or selling large holdings in specific options.

Trade Alert added WhaleWisdom’s basic holdings information—which currently allows users to view the top 20 holders of an option, along with the net number of options held and their value, or to search for the

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Waters Wrap: The tough climb for startups

Anthony speaks with two seasoned technologists to better understand why startups have such a tough time getting banks and asset managers to sign on the dotted line.

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