Industry Eyes Social Media Sentiment Analysis

Johan Bollen, Indiana University Bloomington

The impact of social media platforms such as Twitter and Facebook on personal, commercial and political levels is well established, but what about their implications for financial services? Can the sheer volume of sentiment data generated by these networks translate into profits for canny investors? Some hedge funds, technology vendors and academics seem to think so, but others aren’t convinced.
By James Rundle

In 1942, Isaac Asimov penned the first in a series of short stories that would

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