To Sell Bridge, Alex. Brown Touted Order Flow Potential And Buy-Side Client List


In the wake of the recent sale of Bridge Information Systems Inc. to Welsh Carson Anderson & Stowe (IMT, March 3), sources familiar with the purchase say that Alex. Brown & Sons Inc. touted Bridge's institutional order flow potential and buy-side client list as key selling points. Alex. Brown is the Baltimore-based investment bank which handled the search for potential investors for Bridge, the combination equity and analytics vendor/soft-dollar broker.

Alex. Brown tried to reel in bids by both

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