FISD Advances Alt Data Standards, Taps Pritchard to Boost Engagement

Explosive interest in the alternative data sector is driving FISD membership growth as demand to participate in its alternative data group soars.


Data industry association FISD has published the first standards produced by its Alternative Data Council working group, and has enlisted Elizabeth Pritchard (pictured), founder and CEO of alternative data advisory firm White Rock Data Solutions, to help promote the standards more widely to data professionals.

Before founding White Rock Data Solutions, Pritchard was head of go-to-market and co-founder at Crux Informatics, COO of AIG’s data science group, and MD

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