TruFactor Aims to Capture Buy-Side Clients

After launching last year with the intent to service telecommunications companies, the alt data provider is looking to carve out a niche in finance.

Centralized Data Hubs—The Key to Cracking the Data Quality Conundrum

TruFactor, a data company owned by InMobi Group and which launched in early 2019, is looking to become an alternative data provider to the buy side.

The vendor originally specialized in urban planning and ad targeting for telco companies, but it started developing relationships with asset managers, discretionary shops, and hedge funds about a year ago. Vivek Iyer, vice president of strategic partnerships, says the ongoing Covid-19 pandemic has only heightened interest from those parties.


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