Data is boring, right? A look at some innovative market data projects underway

Market data, despite its importance to financial markets, is rarely a true hotbed of innovation. Aside from the growth of alternative data (which I admit, I always find very cool) and the issue of data latency—which spurred a budget-thirsty race-to-zero and drove the introduction of technologies such as co-location with marketplaces, microwave data networks, and dedicated hardware for processing data—most data issues revolve around how you get a price (or other piece of data) from A to B, and