Alt data’s second inning: Brace for a long M&A game

The alternative data sector is still relatively nascent, and as such buy-side firms have struggled with how best to incorporate these non-traditional sources of information. While sources say that there will be continued M&A in the market, how those deals go down—and for what reasons—will vary.

Alternative data—information collected usually from industries outside the financial markets to provide traders and investors with exclusive and early insight into companies, their stock, and potential investment decisions—has been the hot topic among quants and data scientists in recent years. Demand for new insights has only intensified as the Covid-19 pandemic has disrupted the accuracy and value of traditional market indicators.

But despite demand for more alternative data, its providers

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