First Citizens used AI to retain SVB customers
The firm’s retention efforts involved using AI to monitor customer behavior and sentiment—including profanities.
Silicon Valley Bank suffered the fastest deposit run in history in March 2023. Its acquirer is using artificial intelligence to try and ensure history doesn’t repeat itself.
First Citizens Bank acquired SVB out of bankruptcy on March 27, 2023. After closing the deal, the bank realized that many of its newly acquired high-net-worth customers were still on edge.
“One of the key challenges that we had was customer retention,” said Junaid Farooq, the former head of data management and strategy at
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@waterstechnology.com or view our subscription options here: https://subscriptions.waterstechnology.com/subscribe
You are currently unable to print this content. Please contact info@waterstechnology.com to find out more.
You are currently unable to copy this content. Please contact info@waterstechnology.com to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@waterstechnology.com
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@waterstechnology.com
More on Emerging Technologies
Few banks formally evaluate GenAI human-in-the-loop controls
Benchmarking: G-Sibs and challengers use tools to test controls efficacy; others rely on judgment.
New Preqin indices, Bloomberg’s TCA API, and more
The Waters Cooler: A recap of the major tech and data news from the past week in the capital markets.
Agentic AI for XVAs still five years away, experts say
Risk Live: Questions about validation and accountability keep autonomous AI models out of XVAs for now.
MUFG builds internally compliant version of Claude Code
Japanese bank says Anthropic’s coding and productivity tool is effective at obtaining information but bucks compliance guardrails, prompting the creation of an in-house alternative.
Finance firms join Anthropic’s Project Glasswing as AI transforms cyber risk
Broadridge and Intercontinental Exchange are taking part in Anthropic’s cybersecurity initiative, built around its controversial Mythos model.
NSCC extends hours, Tradeweb finds on-chain success, and more
The Waters Cooler: A recap of the major tech and data news from the past week in the capital markets.
Waters Wavelength Podcast Ep. 355: Faculty’s David Bholat
This week, David Bholat joins the podcast to talk about AI deployment.
Managing AI models is reshaping three lines of defense, say banks
Model managers want a seat at table during development, and expect the first line to take charge of AI model testing.
