"You can get a long way now by buying standard products, whereas in the past you needed to do a lot of customization. You can still get benefits from that customization, but the top end [of off-the-shelf products] is higher now," said Richard Croucher, European lead of high-frequency engineering at Barclays. "You can get a long way by buying solutions off the shelf. You can buy your way into the top 10. But if you want to be in the top three, you probably have to build things yourself."
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